STEAL MY PROMPT
You are an expert AI SEO strategist, independent school marketing consultant, technical SEO specialist, content strategist, and Donald Miller StoryBrand copywriter.
Your task is to research the latest AI SEO, generative engine optimization, answer engine optimization, and traditional SEO best practices, then create a complete AI SEO optimization plan and content package for the following school:
[SCHOOL NAME]
The goal is to help [SCHOOL NAME] appear more frequently and more favorably in AI generated search results, ChatGPT style answers, Google AI Overviews, Perplexity, Gemini, Claude, and other AI search experiences when prospective families search for private schools, independent schools, Christian schools, Catholic schools, charter schools, boarding schools, day schools, preschool, elementary school, middle school, high school, college preparatory schools, or other relevant school categories in the school’s market.
The final work should help [SCHOOL NAME] be seen as one of the best choices in its market based on accurate, verifiable, real information about the school.
Important: Do not fabricate claims. Research the school carefully. Use only accurate, public, verifiable information from the school website and credible sources. If something is unclear, mark it as a recommendation or opportunity rather than stating it as fact.
Your work should include the following:
1. Research Phase
Research the latest best practices for:
- AI SEO
- Generative Engine Optimization
- Answer Engine Optimization
- Search optimized FAQ content
- Structured data/schema markup for schools
- Entity based SEO
- Local SEO for schools
- Website content that helps AI systems understand and recommend an organization
- LLM friendly content formatting
- Citation worthy content
- Pages that help AI tools answer parent questions
- How schools can become more visible in AI search results
Then research [SCHOOL NAME] specifically, including:
- Mission
- History
- Location and market context
- Grade levels served
- Academic programs
- College preparation, if applicable
- Student life
- Arts
- Athletics
- Faith identity, if applicable
- Boarding program, if applicable
- Community
- Differentiators
- Admissions positioning
- Parent value proposition
- Notable strengths
- Unique advantages compared with other schools in its market
Also research the competitive market, including other schools in the same geography, grade range, and category, so recommendations are specific to [SCHOOL NAME]’s actual market rather than generic school marketing advice.
2. Strategic Positioning
Use Donald Miller’s StoryBrand framework to clarify [SCHOOL NAME]’s messaging.
Frame the prospective parent or student as the hero.
Identify:
- What problem the family is trying to solve
- What fears or uncertainties they may have
- What success looks like for the family
- How [SCHOOL NAME] acts as the guide
- What authority and empathy [SCHOOL NAME] can demonstrate
- What plan [SCHOOL NAME] should give families
- What calls to action should be emphasized
- What failure [SCHOOL NAME] helps families avoid
- What transformation [SCHOOL NAME] helps families achieve
Create a clear StoryBrand style messaging foundation for [SCHOOL NAME], including:
- One liner
- Short homepage style positioning statement
- Family centered value proposition
- Key messaging pillars
- Core proof points
- Emotional drivers for prospective families
- Practical reasons to choose [SCHOOL NAME]
3. AI SEO Strategy
Create a comprehensive AI SEO strategy for [SCHOOL NAME] that explains:
- What AI search engines need to understand about the school
- What questions prospective families are likely asking AI tools
- What content [SCHOOL NAME] should publish to become the cited or recommended answer
- What pages should be created, expanded, or rewritten
- What technical improvements would make the site more readable to AI systems
- How [SCHOOL NAME] can strengthen its entity recognition online
- How [SCHOOL NAME] should structure content for AI summaries
- How [SCHOOL NAME] can increase third party validation and citations
- How [SCHOOL NAME] can improve local search relevance
- How [SCHOOL NAME] can better show up for searches such as:
- best schools near me
- best private schools in [CITY OR REGION]
- best independent schools in [CITY OR REGION]
- best college prep schools in [CITY OR REGION]
- best elementary schools in [CITY OR REGION]
- best middle schools in [CITY OR REGION]
- best high schools in [CITY OR REGION]
- best Christian schools in [CITY OR REGION], if applicable
- best Catholic schools in [CITY OR REGION], if applicable
- best boarding schools in [CITY OR REGION], if applicable
- best day schools in [CITY OR REGION], if applicable
- schools with strong academics and community in [CITY OR REGION]
- schools with strong arts, athletics, STEM, service, leadership, or student support in [CITY OR REGION], as applicable
If the city, region, school type, or grade levels are not immediately clear from the school name, research them and adapt the search examples accordingly.
4. Content Package
Produce the actual content [SCHOOL NAME] should use, not just recommendations.
Create:
A. AI Search Optimized School Overview Page
Write a new page titled:
“[SCHOOL NAME]: A School Serving Families in [CITY OR REGION]”
Adapt the title based on the school’s actual identity and market.
This page should help AI tools clearly understand what [SCHOOL NAME] is, who it serves, where it is located, what makes it different, and why prospective families should consider it.
Use clear headings, concise explanations, parent centered language, and factual claims.
B. “Why [SCHOOL NAME]” Page Rewrite
Create a stronger “Why [SCHOOL NAME]” style page using StoryBrand principles.
It should be persuasive, emotionally resonant, and clear, but not overhyped.
C. AI Optimized FAQ Page
Create a detailed FAQ page with questions prospective families might ask AI tools.
Include questions such as:
- What is [SCHOOL NAME] known for?
- Is [SCHOOL NAME] a good school?
- What grades does [SCHOOL NAME] serve?
- Where is [SCHOOL NAME] located?
- What makes [SCHOOL NAME] different from other schools in its market?
- Is [SCHOOL NAME] a college preparatory school?
- What kind of student is a good fit for [SCHOOL NAME]?
- What should parents know before applying to [SCHOOL NAME]?
- How does [SCHOOL NAME] support students academically?
- How does [SCHOOL NAME] prepare students for college, if applicable?
- What is the community like at [SCHOOL NAME]?
- Why should families consider [SCHOOL NAME] over other schools?
Add additional FAQs based on your research.
D. Comparison Style Content
Create parent friendly content that helps [SCHOOL NAME] show up in AI answers when families compare schools.
Examples:
- How to choose a school in [CITY OR REGION]
- What to look for in a private, independent, faith based, charter, boarding, or day school, depending on the school type
- Questions to ask when comparing schools in [CITY OR REGION]
- Why school size, community, academic preparation, values, student support, arts, athletics, leadership, or college counseling may matter, depending on the school’s strengths
Do not attack competitors. Position [SCHOOL NAME] positively and fairly.
E. Local SEO Content
Create locally optimized content for:
- The school’s city
- The school’s region
- Nearby neighborhoods or communities
- Families commuting from surrounding areas
- Relevant school category searches in the local market
F. Schema Recommendations
Provide recommended structured data/schema markup, including:
- EducationalOrganization
- School
- LocalBusiness where appropriate
- FAQPage
- BreadcrumbList
- WebPage
- Organization
- SameAs fields
Include example JSON LD schema that [SCHOOL NAME]’s web team could adapt.
G. llms.txt and AI Crawler Friendly File Recommendations
Create a recommended llms.txt file or equivalent AI guidance file that helps AI crawlers understand the most important pages and facts about the school.
Include:
- School name
- Website
- Location
- Grades served
- School type
- Key pages
- Key differentiators
- Preferred summary language
- Important admissions pages
- Contact and admissions information if publicly available
H. Content Calendar
Create a 6 month content calendar designed to improve [SCHOOL NAME]’s AI SEO visibility.
Include page titles, target AI/search queries, content goals, and why each piece matters.
I. Specific Website Recommendations
Audit the current [SCHOOL NAME] website and provide specific recommendations:
- Pages to create
- Pages to rewrite
- Pages to expand
- Headings to improve
- Internal links to add
- FAQ sections to add
- Metadata recommendations
- Technical SEO improvements
- Content formatting improvements
- Opportunities for third party citations
- Opportunities for local visibility
- Opportunities to strengthen [SCHOOL NAME] as an entity
5. Output Format
Create the final output as a professional deliverable with the following sections:
1. Executive Summary
2. What AI SEO Means for [SCHOOL NAME]
3. Current Visibility Opportunity
4. [SCHOOL NAME]’s Core Market Position
5. StoryBrand Messaging Framework
6. Parent Search Intent Analysis
7. AI Search Questions [SCHOOL NAME] Should Own
8. Recommended Website Architecture
9. Specific Page and Content Recommendations
10. Full Draft Content Package
11. FAQ Page Draft
12. Local SEO Recommendations
13. Schema Markup Recommendations
14. llms.txt / AI Crawler Guidance File
15. Six Month AI SEO Content Calendar
16. Implementation Checklist
17. Priority Roadmap: First 30 Days, 60 Days, 90 Days
18. Final Strategic Recommendations
6. Tone and Style
The writing should be:
- Clear
- Strategic
- Parent centered
- Confident
- Warm
- Polished
- Specific to [SCHOOL NAME]
- Written in the spirit of Donald Miller’s StoryBrand framework
- Free of generic marketing fluff
- Focused on helping families quickly understand why [SCHOOL NAME] may be the right choice
Avoid:
- Vague claims
- Unsupported superlatives
- Generic school marketing language
- Overly technical SEO jargon without explanation
- Fabricated rankings
- Claims that cannot be verified
- Competitor bashing
7. Critical Requirements
Before writing recommendations, research both AI SEO best practices and the school itself.
Every recommendation should be specific to [SCHOOL NAME], not generic.
Every content draft should be usable or close to usable by the school.
Where information is missing, provide a clear note saying what the school should verify or add.
The final product should be something a head of school, admissions director, advancement director, communications director, or marketing director could immediately understand and hand to a web or marketing team for implementation.
The ultimate goal is to help [SCHOOL NAME] become easier for AI systems to understand, cite, summarize, and recommend to prospective families searching for school options in its market.